Community impact
TikTok Back-to-School Drive
An employee-led effort that grew across communities and markets, connecting volunteers and nonprofit partners to support students and families.
WORK & IMPACT / THE PROOF
Ideas look better in real life.
I have always been the person who asks, “What if we actually made that happen?” From building communities inside TikTok to creating cultural events and campaigns for brands and artists, this is some of the work behind that question.
Explore the work ↓01 / THE WAY I WORK
Some things start as conversations. Others become movements.
I work at the intersection of digital strategy, community, culture, and experience. A project might begin with an idea, a stage, a social account, or a room full of people. What matters to me is what it becomes.
02 / SELECTED WORK
12 stories · expanding archiveThe Executioner Files.
A visual archive of the work—and the people—behind the finished moment.
Culture & events
615 Day / 615 Week
A celebration of Nashville culture and connection—with experiential programming, audience engagement, and sponsorship conversations moving toward 2027.
Experiential
The Cookout
Kinfolk’s gathering that brings Nashville’s Black ERGs together — Live Nation, BE Nation, BEN (Amazon), Sony, Warner Music, the Recording Academy and TikTok’s BLXCK. Kinfolk led; I supported the vision for two years.
Culture & events
Voice the Ballot
A music-driven civic education series pairing cultural programming and nonpartisan community engagement.
Experiential
Queen's Empire Ball
A masquerade experience combining live performances, fashion, and immersive event design.
Experiential
Retail Activation: Cato
An in-store floral and balloon display designed to bring energy, attention, and a photo-friendly moment to retail.
Experiential
Wedding & Celebration Production
Thoughtful room styling, ceremony design, custom stationery, and logistical details that let the occasion unfold.
Creative builds
Custom Photo Experiences
A doll-box-inspired dimensional photo installation made as a personalized celebration backdrop.
Creative builds
Graduate Celebrations
A custom graduation table with coordinated details, printed pieces, and intentional styling.
Brand campaigns
Kendrè Streeter
Artist storytelling and campaign support connecting visual identity, show promotion, and live experiences.
Brand campaigns
Anastasia Williams Realty
Real estate content and local-market marketing designed to make information feel approachable and useful.
Brand campaigns
@allthingsjrenee
AI systems, better brand partnership deals and real growth for a TikTok Shop creator brand.
03 / FEATURED COMMUNITY STORY
It started with a few backpacks.
During my five years at TikTok, community building became more than an interest. Through BLXCK and cross-ERG collaboration, I helped connect employees, organizations, and volunteers to support families beyond the office. The Back-to-School Drive is one of the clearest examples of how those connections became real action.
For me, the story isn't only what we distributed. It's what people built together—and how an initiative grew beyond its original scope.
A past TikTok employee initiative, 2022–2025 · Not an active TikTok partnership or endorsement.
04 / THE DETAILS
Even the smallest detail tells a story.
THE COOKOUT / KINFOLK × NASHVILLE
Community, built locally.
The Cookout brings Nashville's employee resource groups together in one place — Black ERGs from Live Nation, BE Nation, BEN (Amazon), Sony, Warner Music and the Recording Academy, alongside TikTok's BLXCK. Kinfolk led; for the last two years I supported the vision, bringing what I'd been doing nationally home: the planning, the branded environment, the balloon installation and the details that turn a park into a place people don't want to leave.
That's the shift I care about most — taking community building from a national platform and making it real, company by company, in the city I live in.
05 / WHAT THIS MEANS FOR PARTNERS
I know how to bring people together. And how to make the idea real.
My work has moved between platforms, brands, organizations, and live experiences. That range is valuable when a collaboration needs more than a post or a logo on a flyer.
01
Strategy with context
Five years of Trust & Safety experience at TikTok, content strategy, and practical knowledge of online communities.
02
People at the center
Leadership within a 900+ member BLXCK employee community, cross-ERG connections, and nonprofit partnerships.
03
Ideas brought to life
Creative direction, brand campaigns, environments, and cultural experiences—from intimate details to public events.
THE PERSON BEHIND THE WORK
“I don't just plan events. I plan experiences.”
And sometimes the most important thing I'm building is a connection between people who didn't know they needed to meet.
Let's make something happen ↗